Scarborough – Maine’s largest grocery chain is hoping a new fusion of two favorites will help drive growth for the future.
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Kombucha nips are single-serving sized bottles of fermented tea, a drink some believe holds a myriad of health benefits.
“We took a look at the demographics of Maine and realized we could serve two different kinds of customer at once,” a spokesperson for Hannaford said.
“Kombucha sales in southern Maine are extraordinarily strong, but in the rest of Maine it’s practically unheard of,” the spokesperson said.
“However, nips are universally beloved, no matter what the location in Maine, so we thought we could combine the two and better serve the people of Maine.”
Kombucha is a vinegary drink created when tea is left out for several weeks. According to Hannaford, its “probiotic nature, exotic name, and terrible taste makes it extremely popular” at locations like Belfast, South Portland, and many others.
“When we see a customer come into our store with a reusable MPBN bag, we know they’re going to grab a bottle or two. We figured, why not make a more manageable size?”